Search: "membership growth"

Strategic Questions around Indirect Auto Lending and Member Growth

How does your credit union define success when it comes to growth?  For some credit unions it might be asset growth, growth in loans, or growth in membership.  If one of your credit union’s key strategic objectives is growing membership, having the business intelligence to understand where new members are coming from becomes important.  This […]

The Equifax Data Breach and Some Important Considerations

The true consequences of the Equifax breach will remain unknown for quite some time to come. During our recent strategic planning sessions, the business impact of this breach has been a high priority for management teams. They are discussing various issues, such as: Should we change our account opening process? If yes, How should we […]

Balancing Credit Union IT Projects Using A Member-Centric Approach

Technology innovation is exciting!  The newest technologies can change credit union business models, create a new customer experience, improve service, and reduce costs.  Consumers have more choices for ways to conduct their financial transactions than ever before, and we are a culture that values choices. Leaders face questions about how to best utilize the credit […]

Focusing on Branch Profitability, Solely, Misses the Mark: 4 Things to Consider

As consumers’ preferences continue to evolve, it is becoming painfully clear that focusing solely on branch profitability will provide an incomplete or even misleading picture for decision-makers. Think of it this way.   Traditional branch profitability analyses often reward branches for living off the past.  Consider a branch that has a large loan portfolio, creating a […]

Don’t Hit Cruise Control on Auto Loans

Auto sales, which have been at record levels and hit a peak of 17.8 million units last year according to CU Times, may be reaching a plateau. If your earnings are heavily reliant on sustained and significant production in auto loans, think strategically about the following: There are indications of changing behaviors affecting market demand.  […]

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