Search: baby boomer

Are Today’s Borrowers Finding Your Credit Union?

Today’s buyers shop differently than in the past. As the first generation of digital natives comes of age and begins to seek loans in earnest, research shows that they go about the buying process differently than previous generations, doing more research and getting more recommendations before interacting with sales people. The Zillow Group Report on […]

Borrowing Trends are Changing…

Would you be surprised by who is actually borrowing from your credit union, or applying for loans?  A recent article in the Wall Street Journal (WSJ) noted the growing trend of baby boomers moving into their retirement years completely unprepared from a financial perspective. The article states that “people in the U.S. ages 65 to […]

Are Millennials Finding You Attractive ?

As time marches on, we find Millennials coming into their most financially productive years, and they need financial services. In 2010, Gen Y made up only 17% of vehicle sales. Five years later, that number has grown to 28% of sales, while Baby Boomers and Gen X have flatlined or fallen back (according to J.D. […]

Will A Shift In Long-Term Borrowing Capacity Of Consumers Impact Your Business Model?

In February 2009, we published a c. notes article titled, Liquidity: 9 “What-Ifs” Worth Exploring.  Even though liquidity is not a concern now for many credit unions, events outside of their control could quickly make it a serious issue.  The article encourages credit unions to answer key valid questions to help prepare them for the […]

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