Search: target market

Is Your Mortgage Experience Designed for Today’s Borrowers?

If you’re not already taking a closer look at the real estate lending side of your business, there are plenty of reasons to do so.  Home shortages, rising rates, competition, and tax law changes are some of the forces at work that warrant a renewed look at mortgage lending.  Many credit unions will find they […]

Strategic Questions around Indirect Auto Lending and Member Growth

How does your credit union define success when it comes to growth?  For some credit unions it might be asset growth, growth in loans, or growth in membership.  If one of your credit union’s key strategic objectives is growing membership, having the business intelligence to understand where new members are coming from becomes important.  This […]

Balancing Credit Union IT Projects Using A Member-Centric Approach

Technology innovation is exciting!  The newest technologies can change credit union business models, create a new customer experience, improve service, and reduce costs.  Consumers have more choices for ways to conduct their financial transactions than ever before, and we are a culture that values choices. Leaders face questions about how to best utilize the credit […]

c. notes – 7 Core Competencies of a Strategic CFO

To view a printable version of this article, click here. Financial institutions of all shapes and sizes are witnessing historic changes in the environment as they struggle to embrace a world that is becoming more and more digital.  Credit unions, specifically, are facing increasing pressure to remain relevant in an environment that is fraught with […]

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