c. myblog

January 11, 2017

Focusing on Branch Profitability, Solely, Misses the Mark: 4 Things to Consider

As consumers’ preferences continue to evolve, it is becoming painfully clear that focusing solely on branch profitability will provide an incomplete or even misleading picture for decision-makers. Think of it this way.   Traditional branch profitability analyses often reward branches for living off the past.  Consider a branch that has a large loan portfolio, creating a […]

January 5, 2017

Some Things to Consider About a Rising Rate Environment

The Federal Reserve increased the federal funds target rate to a range of 50-75 bps at its mid-December meeting.  In its forecast (the “dot plot” shown below), the Fed indicates further tightening in 2017. While credit unions have certainly lived through rising rate environments in the past, few have managed a credit union through a […]

December 8, 2016

Six Questions CFOs Are Asking About Liquidity

Consumer confidence hit a nine-year high in November as consumers’ views on both economic conditions and the labor market improved (Source: Wall Street Journal). Many credit unions have enjoyed increasing loan-to-assets, as have their competitors. Even if interest rates don’t increase, many decision-makers with high loan-to-assets are grappling with questions such as: Do we have […]

November 10, 2016

Focus on Frictionless

Your competition is not standing still. They are making it faster and easier for a consumer to open an account and get a loan by removing friction in their processes. More and more consumers are getting spoiled by how fast they can now do their banking, and they are telling their friends. You can easily […]

September 29, 2016

Get Them While They Are Young

So often, credit unions focus on attracting younger members in their 20s.  The intent is to make them lifelong members so the credit union can benefit when those members are older and ready to borrow.  This idea makes sense when considering how consumers’ income and expenditures increase as they age, particularly in what is considered […]

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