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February 11, 2016

Are Millennials Finding You Attractive ?

As time marches on, we find Millennials coming into their most financially productive years, and they need financial services. In 2010, Gen Y made up only 17% of vehicle sales. Five years later, that number has grown to 28% of sales, while Baby Boomers and Gen X have flatlined or fallen back (according to J.D. […]

May 23, 2013

Mobile Banking, Evolving Member Behavior and Your Bottom Line

Logically, providing members with on-demand information at their fingertips will influence their decisions and behavior.  Consider these insights on mobile usage reported by the Federal Reserve in a 2012 study: 87% of the U.S. adult population has a mobile phone 64% of mobile banking users have checked their account balance before making a large purchase […]

January 10, 2013

Data Mining Could Lead To Revenue Streams

Marketing isn’t what it used to be.  As with most disciplines, marketing has evolved rapidly in this technological age.  Credit union marketing strategies need to evolve, too.  It has been reported that Amazon’s conversion to sales from recommendation could be as high as 60%. Why?  Because they understand how to mine their customer data and […]

November 1, 2012

Here Comes Bluebird—Walmart Ventures Further into Banking

Walmart has continued its mission to provide low-cost financial services by partnering with American Express to offer the Bluebird card. “It’s a checking and debit alternative to appeal to tens of millions of customers that just aren’t getting the value they’re expecting (from other banking methods),” Daniel Eckert, vice president of financial services for Walmart […]

October 4, 2012

Not All Growth Is Good

According to a recent Wall Street Journal article (‘Free’ Checking Costs More, 9/24/12), “free” checking accounts are on the decline. The article cites a Bankrate survey of banks indicating that just 39% of non-interest checking accounts are free to all customers, down from a peak of 76% just a few years ago in 2009. Banks […]

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