Search: target market

Don’t Let the HOW Stand in the Way of the WHAT in Strategic Planning

We find that one of the pitfalls of the strategic planning process is that too much focus is placed on the “how” (implementation) before the “what” (strategy) has been decided. Often, decision-makers will gravitate toward the “how” because it feels more tangible but also because it seems to help determine the likelihood of success. This […]

Member Acquisition: A Relevant Strategic Planning Topic

Where will your next members come from? This question often comes up during credit union strategic planning sessions and it can spark great strategic discussions. The conversation usually starts with understanding and quantifying where current members come from and how trends have been changing. Common sources for new member acquisition include: Indirect source: Auto dealerships, […]

Is Your Strategic Planning Session Strategically Planned?

If done appropriately, strategic planning can help guide a credit union toward making necessary decisions for the credit union’s future.  Strategic planning session(s) can outline where the credit union is now, determine where the credit union wants to be in the future and brainstorm how to get there. Below are some questions to consider when […]

“My investment portfolio is not working for me!”

This is a statement heard more frequently in the past couple of years.  For those thinking it, here are some questions worth considering. Question 1:  Is my lending process working for me? The economy shows glimmers of improvement, with home values up and consistent increases in new auto sales as some evidence.  Before turning to […]

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