Search: target market

A Few Questions To Consider Regarding Branch Strategy

What is your credit union’s long-term branching strategy?  That might be a tough question to answer for many institutions.  As margins have decreased, many credit unions have had to take a long and hard look at the effectiveness and profitability of their branch network.  While the bulk of new memberships, loans and deposits originate in […]

Mobile Banking And Strategic Resource Allocation

The Credit Union Times recently released an article titled Mobile Banking Report: Credit Unions Lagging Banks.  In the article, Mary Monahan of Javelin Strategy & Research cautions that institutions that lack mobile banking risk losing valuable customers to those that offer it.  She enforces that many credit unions still do not offer mobile banking apps […]

6 Keys To Credit Union Success

Over the past 20 years, c. myers has worked with many credit unions of varying sizes, and during that time, we have watched credit unions thrive based on a few key factors.  Below is a quick list of observations we call the 6 Keys to Credit Union Success: 1. Strategic Clarity: Successful credit unions know: […]

Planning For PLL

Given the economic experience of the past couple of years, many credit unions were forced to beef up their loan loss reserves.  Now, as things appear to be getting better, we are seeing that some credit unions feel they are “overfunded” and are not adding to their reserves.  While this may provide some temporary relief […]

Count Your Business Opportunities

In an effort to improve earnings and enhance member profitability, many credit unions are moving toward more of a cross-selling culture during their account-opening process.  As credit unions do this, they should evaluate their processes and track effectiveness. The most efficient and effective process will vary depending on a credit union’s unique target markets, value […]

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