Search: target market

Planning For PLL

Given the economic experience of the past couple of years, many credit unions were forced to beef up their loan loss reserves.  Now, as things appear to be getting better, we are seeing that some credit unions feel they are “overfunded” and are not adding to their reserves.  While this may provide some temporary relief […]

Count Your Business Opportunities

In an effort to improve earnings and enhance member profitability, many credit unions are moving toward more of a cross-selling culture during their account-opening process.  As credit unions do this, they should evaluate their processes and track effectiveness. The most efficient and effective process will vary depending on a credit union’s unique target markets, value […]

When Will This Be Over?

It’s natural to wonder when things will get back to “normal.”  But week after week, the only thing consistent in the economic indicators is that they are not consistent.  So how do we plan for the future? Most credit unions are designed to thrive in a different type of economic environment─one we may not see […]

The Internet—Strategic Delivery Channel Issues And Differentiation

Evolving consumer behavior and internet usage trends may have an even more significant impact on the fundamental way credit unions strategically manage their business model and create differentiation in the future—and these trends aren’t necessarily isolated to a particular generation.  Consider the following statistics from the Pew Internet & American Life Project, January 2009: Today, […]

Will A Shift In Long-Term Borrowing Capacity Of Consumers Impact Your Business Model?

In February 2009, we published a c. notes article titled, Liquidity: 9 “What-Ifs” Worth Exploring.  Even though liquidity is not a concern now for many credit unions, events outside of their control could quickly make it a serious issue.  The article encourages credit unions to answer key valid questions to help prepare them for the […]

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