CUES Elite Access Virtual Roundtable
Jul 27, 2020
Redefining Success for the Digital and Branch Channels
A digital- and mobile-first mindset was top-of-mind for many credit union leaders prior to COVID-19. The nearly instant flip from branch delivery channel usage to digital has compelled many leadership teams to reevaluate how to strategically measure the success of both channels. Join your peers for a critical thinking discussion on how to create useful measures of success and triggers that align with your strategy.
Questions to contemplate:
- As branch lobbies are re-opened how do we redefine success – is low lobby traffic a good sign?
- What do we need to have in our sights to ensure our mobile/digital channel is as successful, if not more successful, in quality member acquisition, generating loan volume, and cross-selling?
- What should be top-of-mind to ensure we are successful in aligning our brand through all channels?
C. myers will speak on Monday, July 27 at 12:00 pm CT.