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Lending Process Improvement: New Processes, New Problems, New Solutions

Understanding a baseline for any process you are improving is critical for tracking changes, progress and, ultimately, the success of the endeavor. Further, tracking progress and understanding trends will help ensure a new process is “under control” and that any unintended consequences are recognized and addressed.

In this example, a credit union is improving its lending process with a new lending origination system (LOS) to improve turnaround and, ultimately, member satisfaction—helping to make and fund loans faster and easier. The baseline metrics have been analyzed to give decision makers and project stakeholders an understanding of the process before improvement—which in this case is average time to decision and fund loans:

Fast-forward four months later after the new process and LOS have been implemented. How has the new process affected the average times? Is the process working as expected? Let’s see:

You can observe that the time to decision has been cut roughly in half due to the more efficient process the credit union put into place. But notice the time to fund—it has actually increased. Of course, this begs the question “why?” With an overall objective of bringing the total time down, the credit union researches the increase and finds that the increased speed of approval has caused a slight backlog with funding. Armed with this information, the credit union takes further steps in staffing and funding processes to curtail the upward trend and reviews the progress after another few months have passed:

A striking improvement in each component of the process is realized—with the credit union able to book more loans more efficiently and helping to improve member satisfaction as well as the credit union’s bottom line. Consider, however, that this is not an ending process. Tracking these metrics on an ongoing basis will help ensure that the new process remains stable and continues to add value to the credit union.

Critical Business Intelligence for Strategic Planning and Process Improvement

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As many credit unions begin addressing their strategic plans this fall, it’s important that stakeholders have adequate business intelligence to help inform and support decisions to continue or adjust strategic direction.  While each credit union’s areas of focus will certainly be unique, there are common themes that we recommend all credit unions consider as they explore their environment.  Following are a few key pieces of business intelligence we recommend credit unions consider as they approach their strategic direction.
Is our lending process working?
Many credit unions face challenges with loan volume as the economy continues its slow recovery.  Examining each point in the loan process can provide insight on if the lending process overall needs to be addressed.  Don’t focus only on total applications received and total applications approved; look at the percent of approved applications that are funded.  Based on this ratio, consider the why behind the ratio and if something in the process is not working.  This ratio can provide significant insight on the lending process and if the credit union is really capitalizing on each opportunity.
Is our branch strategy and infrastructure in line with branch transactions?
It’s no secret that electronic delivery channels are becoming increasingly commonplace in consumers’ everyday life.  Analyzing branch transaction trends against infrastructure (number of branches, number of front-line staff hours, not just bodies) in relationship to trends in electronic service usage can provide a valuable foundation for addressing delivery channel strategy going forward.  While it can be more difficult to get at, understanding the type of transactions occurring in the branches is key.  Are your branches evolving to a more knowledge-based model or are your front-line staff mostly cashing checks and performing other transaction-based functions?