2 minute read – AI is no longer just powering back-end processes, it’s shaping front-end experiences, including how consumers shop. Google, Amazon, and other platforms are rolling out AI-powered shopping assistants that personalize recommendations, filter options, and streamline purchases. This shift isn’t just about convenience, it’s changing how people interact with brands, make decisions, and even perceive value.
For this 180-second thinking exercise, consider what the rise of AI shopping assistants means for your customers. These tools are likely influencing their spending habits, expectations for personalization, and views on data privacy.
As a reminder, these short exercises are designed to stretch your thinking. Don’t overanalyze—let creativity lead the way.
Set a timer for 180 seconds and brainstorm answers to this question:
If AI shopping assistants become the norm, how will that change your customers’ financial behavior, expectations from your institution, and how you offer products and services?
Consider questions like:
- Will customers expect the same level of personalization from your institution?
- How might instant AI-driven purchasing impact budgeting or credit use?
- What does this mean for digital channels and product delivery?
- Could this be an opportunity, or a threat, to how customers engage with you?
During the debrief, look for patterns. What changes might your financial institution need to make to stay relevant in an AI-influenced consumer world?
*Portions of this blog were edited with the assistance of AI.
