180-Second Exercise: Auto Subscription Plans Expected to Replace Leasing
September 26, 2018
Advancements in technology and easy access to mounds of data enable businesses to fuel consumers’ growing desires to have:
- Essentially on-demand access to experiences and “things”
- Little – to no – lasting commitment
- Frequent and easy access to micro-purchases
This can open numerous doors for credit union decision-makers to evolve their thinking and mindsets on what could be.
In a previous blog we explained that 180-second exercises are a great way to practice brainstorming and thinking creatively about the different questions, concerns, and changes in the economy and consumer behavior – fast! This recent video, Auto subscription plans expected to replace leasing, is further indication of what could be.
For this exercise, pay close attention to the comment in the video “I can have a car when I need it…not have to be tied to something for 3 years.”
Imagine, with your team, how the credit union could leverage this consumer mindset and create value. Remember, it is a 180-second exercise. Don’t let any analysis of your ideas stifle your imagination.