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Thinking Strategically About The Impact Of Efficiency

March 29, 2012

Many credit unions, rightfully so, are focused on efficiency.  One way to become more efficient is to have the member use the least expensive delivery channels for the credit union.  Those delivery channels usually do not involve personal contact, at least initially.  If your credit union is contemplating an efficiency strategy, part of the implementation plan should include answering the following question:

If we implement a proactive approach to driving members to self-service through remote or electronic channels, what are our marketing and sales strategies as we reduce options for personal contact?

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