Growth in core, low-cost deposits seems to be a source of frustration for many credit unions of late. While overall credit union deposit growth is positive, much of the growth is in the form of higher rate member certificates. Member certificates can be a reliable source of liquidity, but the higher cost chews into loan […]
Excerpt from CUNA – published on May 30, 2019. Credit unions can attract more deposits with motivational tactics, one expert says. Using simple account information allows credit unions to determine if members have savings accounts with other financial institutions or brokerage firms, and if deposits are flowing out to those providers, says Rob Johnson, executive […]
This excerpt comes from a webinar conducted by CUES where we discuss deposit acquisition. In less than 4 minutes, we discuss 4 questions you should answer if deposits are declining. To view the entire 1-hour CUES webinar, titled Dust off Your Deposit Acquisition Strategy, click here.
Shortly after the Fed met a few weeks back, some credit unions likely breathed a sigh of relief. Deposit pressures were building and the cost of funds seemed positioned for a sharp increase. But with almost perfect timing, in came the Fed indicating no further rate increases in 2019. While many have changed their market […]
Liquidity remains a relevant topic, and we have written several blogs recently dealing with this important issue: Deposit and Liquidity Concerns and Is Your Certificate Promotion Doing What You Want?. Some places are seeing liquidity tighten due to outflows in deposits, though for many credit unions liquidity pressures are being driven primarily by growth in loans. […]