Entries by Charlene Leland

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Don’t Let the “HOW” Stand in the Way of the “WHAT” in Strategic Planning

3 minute read – We find that one of the pitfalls of the strategic planning process is that too much focus is placed on the “how” (implementation) before the “what” (strategy) has been decided. Often, decision-makers will gravitate toward the “how” because it feels more tangible but also because it seems to help determine the […]

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1 Quick Way to Link ALM and Marketing

It’s no secret that credit unions have tons of data that can be turned into actionable decision information. There are numerous options for financial institutions to take data, apply it to marketing efforts, and help enhance ALM results. Here is just 1: Focusing on the source of new members and the age of new members […]

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Success Tomorrow Depends On Business Model Decisions Today – c. notes

The future will be a threat to some and an opportunity to others.  It is most likely to be an opportunity for those who embrace uncertainty and are forward-thinking and intentional about optimizing their business models before it is necessary.  Financial institutions will need to revisit their fundamental business model strategies to ensure they continue […]

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